Who we are

market gap

The relationship between a client and an investment advisor depends on trust. When you feel that your advisor can understand where you’re coming from and what you hope to achieve, and has the cultural background & knowledge to guide you in getting there, it’s easier to trust them, hire them and start growing wealth. The current investor advisor market does not cater to specific needs & suitability requirements of the Indian Americans living here in the US –  We know from our research that there are clients who prefer to work with a diverse investment advisors.

Robo advisors while being an emergent force for easy access and and efficient transactions, are not modelled on relationship building which in our opinion is the cornerstone for a successful investment outcomes and goals management. The assumption that the individual investor is savvy and knowledgeable about investment regulations, investment assets, objectives & risks is in our opinion and research simply does not hold true.

Investment Philosophy & Style

Our investment strategy or philosophy is largely driven by a “buy and hold” approach, with re-balancing done from time to time to maintain return-risk profile and low transactions costs for our clients. Once we have interviewed a client and analyzed their tolerance for risk, we manage our client’s investments by building and implementing a diversified and balanced portfolio across different asset classes (e.g. US large company stocks, emerging market stocks, bonds, exchange traded funds, mutual funds, packaged investment offerings and limited partnerships) representing investments in some cases across the globe. The allocations of these asset classes at any given time will depend upon the client’s investment profile, circumstances (e.g. age, tolerance for risk, investments experience etc.), market conditions, market fluctuations and the concepts of “Modern Portfolio Theory”.

Value proposition

When you engage Century Trace Investment Advisors to manage your investments, we will:

  • Help you articulate short, medium and long term goals, providing clarity and focus to your financial future.
  • Manage your investments by implementing a diversified portfolio of US stocks, bonds and other assets, tailored to your risk tolerance and goals and by following a buy-hold approach.
  • Follow a product investment approach that manages risk at the overall portfolio level and not at an individual security level.
  • Buy on dips and sell during market run-ups using our proprietary formulas.
  • Acting in a fiduciary manner at all times.
  • Provide unbiased services through our competitive and commission-free fee structure.
  • Assist you in making tax and inflation smart investment decisions.
  • Leverage our expertise, tools and well defined processes to your benefit.

All of this and more enables you to enjoy a safer & rewarding investment life, and thereby focus on your family, work, and the things that matter the most to you.